Limelight Networks
53 Case Studies
A Limelight Networks Case Study
Delve, a compliance automation company, faced the challenge of standing out in a crowded market and shifting its perception from a startup tool to an enterprise brand. Their bold physical marketing stunts had limited geographic reach, and they lacked a scalable digital distribution system. To address this, they partnered with the vendor Limelight, using their B2B creator partnership platform.
The solution implemented with Limelight involved using creators to digitally amplify physical campaigns and consistently deliver repositioning messaging. This creator-led distribution turned local stunts into global content, achieving over 101 million impressions. The measurable impact included an 11x greater effectiveness for repurposed creator content compared to traditional ads and support in retaining over 1,000 customers, successfully elevating the brand's market position.