Case Study: Svenska Spel achieves seamless, high-performance live and mobile streaming with Limelight Networks

Creating dreams and possibilities through integrated online gambling experiences

Svenska Spel is Sweden’s government‑run gambling authority tasked with delivering safe, compelling entertainment to nearly 8 million customers while avoiding promotional marketing for public‑health reasons. As the company moved into digital storytelling, it faced the challenge of reliably streaming live and on‑demand rich media—especially mobile live sports and lotto drawings—across many devices and often with very short lead times.

Svenska Spel selected Limelight’s Orchestrate Content Delivery, a cloud‑delivered platform that optimizes formats for any device, requires no local installation, and includes 24/7 support with a 100% SLA. The partnership enabled rapid turnarounds (for example, a seamless mobile broadcast of World Cup qualifiers delivered 10 days after securing rights), drove month‑over‑month mobile growth, and delivered consistent, high‑quality experiences that satisfied audiences and partners.

Svenska Spel

Magnus Helander

Producer, Svenska Spel