Case Study: Clay streamlines creator management with Limelight Networks

Clay manages 100+ creators with Limelight

Clay, a modern relationship management platform, faced the challenge of managing its influencer marketing campaigns across a scattered set of tools including DocuSign, Google Sheets, and Sigma Analytics. This patchwork system led to inefficient workflows and a lack of centralized data. Seeking an all-in-one platform, Clay turned to Limelight for its influencer marketing management solution.

The Limelight solution provided a unified platform to consolidate billing, analytics, contracts, and communication. By implementing Limelight, Clay streamlined its operations and grew its creator program to manage over 100 creators, including the most well-known LinkedIn creators in the world. The results included reduced operational complexity and improved visibility for the team, with everything now managed through a single source of truth via Limelight.

Clay