Case Study: AutoTrader UK achieves fast, reliable high-resolution image delivery and improved mobile performance with Limelight Networks CDN

Autotrader UK Uses Limelight to Deliver Fast, Quality Experiences for Buyers and Sellers

AutoTrader UK is the leading digital automotive marketplace in the UK and Ireland, helping vehicle retailers sell more cars faster with over 450,000 vehicles listed and roughly 247 million ad views per month. Faced with a constantly changing inventory where each listing can include up to 100 high‑resolution images and with traffic coming 24/7 from multiple devices (increasingly mobile), AutoTrader needed a CDN that could deliver fast, consistent, high‑quality experiences for buyers and sellers.

AutoTrader selected Limelight’s CDN for its global reach, scalability and ability to bypass the congested public internet, achieving 97% cache‑hit efficiency and dramatically speeding delivery of millions of images. Limelight’s mobile delivery, proactive support (weekly performance calls) and reliable performance improved site responsiveness and customer experience, helping AutoTrader protect its brand and better serve buyers and sellers.

Auto Trader

Russell Warman

Head of Infrastructure