Case Study: 11x achieves 600% more monthly demos with Limelight Networks

11x goes from 1,000 to 6,000 leads in 1 month with Limelight Networks

11x, a rapidly scaling SaaS company, faced the challenge of generating a large volume of qualified leads quickly without adding operational overhead. Their small growth team lacked the time and resources to manually find and manage B2B influencers on LinkedIn. They turned to the vendor Limelight and its B2B creator partnership platform to solve this.

Limelight provided an all-in-one platform with a curated network of LinkedIn creators and a campaign management dashboard. This allowed 11x to rapidly activate a coordinated influencer campaign. The results were immediate, with booked demos jumping from roughly 1,000 to nearly 6,000 in a month, including a single-day surge from 50 to 1,000 demos, all achieved without requiring extra staff.

11x