Case Study: The PGA modernises its brand and website with Limegreentangerine

The PGA modernizes a 125-year-old brand with limegreentangerine

The PGA, a major professional golf association with over 8,000 members worldwide, faced the complex challenge of modernizing its 125-year-old visual identity while preserving its iconic and globally recognized logo. They partnered with the vendor limegreentangerine for a comprehensive brand evolution and digital transformation project.

limegreentangerine delivered a flexible new visual identity, including a sophisticated color palette and typography system, and built a new website. The solution was meticulously designed to work seamlessly across all of The PGA's digital platforms and diverse business applications. The client was extremely pleased with the vendor's professionalism and commitment, noting the team went above and beyond to ensure the new identity would effectively serve their members.

The PGA