Case Study: Moody Meadows builds a standout destination brand with Limegreentangerine

Moody Meadows wins Best Caravan Park and Children’s Play Centre of the Year with limegreentangerine

Moody Meadows, a hospitality destination in Wales formerly known as Bargoed Farm, faced a challenge as its original name was frequently mistaken for a different town and no longer reflected the scale and ambition of its growing site. The business needed to reinvent itself as a confident destination brand to unite its various offerings under a single, clear vision. The vendor limegreentangerine was engaged to provide strategy, branding, illustration, and website design services.

limegreentangerine developed a new brand identity for the customer centered on the invitation to "find your unexpected." The solution included playful illustrations, vibrant colors, and a unified visual strategy that captured the site's rustic charm and natural beauty. Following the rebrand, Moody Meadows received overwhelmingly positive feedback and reported a significant improvement in the professionalism of its offering. The project's success was further validated when Moody Meadows won 'Best Caravan Park' and 'Children’s Play Centre of the Year' in the 2025 Wales Hospitality Awards.

Moody Meadows