limegreentangerine
61 Case Studies
A limegreentangerine Case Study
The customer, Kicking Goat Cider, needed to launch a premium craft cider that rejected typical category clichés and stood out from the competition. They engaged the vendor, limegreentangerine, for a comprehensive solution including strategy, brand, and packaging design to achieve this goal.
limegreentangerine developed a "dolce vita cider" concept, resulting in an elegant and timeless brand aesthetic. This was applied to packaging and an ecommerce Shopify site. The work was highly successful, winning a GOLD and overall Trophy at the Drinks Retailing International Cider Challenge Awards and both BLACK and GOLD at the World Brand Design Society Awards.