Case Study: Gateway of India achieves 82% uplift in orders with Limegreentangerine brand and ecommerce redesign

Gateway of India boosts orders 82% with limegreentangerine

Gateway of India, a multi-award-winning producer of gourmet heat-at-home Indian cuisine based in Cardiff, faced the challenge of a dated brand appearance that did not reflect the quality of its food. With a goal to support sustained growth and move sales online, they engaged the vendor limegreentangerine to create a scalable brand language and new positioning to articulate their difference in the market.

limegreentangerine reimagined the brand, packaging, store interior, point-of-sale systems, and a new Shopify ecommerce platform. The comprehensive solution led to a tremendous impact, including an 82% uplift in orders and a turnover increase of over 120%, helping the business exceed £1 million in sales.

Gateway of India