Case Study: Football Association of Ireland boosts fan engagement with Limegreentangerine

Football Association of Ireland boosts ticket sales with limegreentangerine

The Football Association of Ireland (FAI), the governing body for football, faced the challenge of merging its domestic and international sites into a single, user-friendly platform to better engage its diverse audience of fans, players, and officials. They appointed the digital agency limegreentangerine to design and develop this new, streamlined website.

limegreentangerine implemented a user-centric solution featuring a simplified navigation system and three tailored landing pages for different user groups. Key features included a bespoke match centre powered by the Opta API, dynamic player pages, and a seamless Ticketmaster integration for ticketing. The result was a significant improvement in user experience, leading to increased ticket sales and positive fan feedback, while the new “Play Football” tool helped foster stronger connections within grassroots football communities.

Football Association of Ireland