Case Study: eCube Solutions raises expectations with Limegreentangerine brand and website redesign

eCube Solutions raises expectations with limegreentangerine across a $250m aviation asset portfolio

eCube Solutions, a leading provider of end-of-life aircraft services, faced a saturated market where competitors were either inflexible or unreliable. With investment secured for growth, they engaged limegreentangerine to develop a consolidated brand platform that would position them as the first-choice global specialist partner.

limegreentangerine evolved eCube's existing logo into a bolder identity and created a new brand driver, "Raise Expectations," to articulate their customer-first approach. This was supported by a new website featuring sophisticated UX, animations, and commissioned photography that exudes quality and confidence. The rebrand played a key part in the company's growth and acquisition, successfully taking the business from what it was to what it is now.

eCube Solutions