Case Study: Stena Line Ferries builds launch buzz and drives ticket demand with LimeCreative

Stena Line Ferries launches three new ships with LimeCreative after investing hundreds of millions of pounds

Stena Line Ferries faced the challenge of generating significant public awareness for the launch of its first new vessel, the Stena Edda, and communicating its upgraded ferry experience. The boutique creative agency Lime Creative was engaged to create a campaign that would build anticipation and convey the scale of this momentous investment.

Lime Creative implemented a multi-channel campaign that included social media teases, a dedicated landing page, an influencer launch event, and press and radio outreach. The solution was designed to be on-brand yet not corporate, successfully raising interest and creating a groundswell of eager anticipation. The agency's work resulted in a highly sought-after ticket for the new ferry service, effectively changing perceptions of what a ferry journey can be. A Stena Line marketing manager praised Lime Creative for being a seamless extension of their team and for producing creative and effective campaigns.

Stena Line Ferries