Case Study: Small Luxury Hotels of the World boosts club membership with LimeCreative's brand redesign

Small Luxury Hotels of the World increases club membership with LimeCreative

Small Luxury Hotels of the World, a membership club for independent luxury hotels, needed to modernize its long-established brand and communications to better stand out from competitors and appeal to its target audience of independently minded travelers. They engaged the creative agency Lime Creative to redesign their brand identity and digital comms.

Lime Creative conducted an audit and developed a solution centered on a unique "free spirit" doodle graphic that connected photography and copy across all channels, from social media and web to direct mail and print. This design injected a more evocative, human touch into the brand's communications. As a result of this work by Lime Creative, the client saw a significant increase in new club membership and spending from those new members.

Small Luxury Hotels of the World