Case Study: Small Luxury Hotels of the World boosts bookings and attracts younger members with LimeCreative

Small Luxury Hotels of the World boosts reservations and traffic with LimeCreative

The customer, Small Luxury Hotels of the World (SLH), sought to increase membership and sales through advertising, despite their CEO's initial skepticism about its value. The vendor, LimeCreative, was tasked with creating a campaign to prove the effectiveness of advertising and attract a new, wealthier customer demographic as well as a younger generation of travelers.

LimeCreative implemented two highly targeted campaigns unified by a 'free spirit' theme. They first targeted city professionals in trade publications using exotic imagery and industry-specific jargon. A subsequent social media push focused on experiential storytelling to attract a younger, global audience. The vendor's strategy successfully increased web traffic and reservations, with the customer noting a direct reflection in open and click-through rates.

Small Luxury Hotels of the World