Case Study: Lampoo promotes sustainable luxury fashion with LimeCreative

Lampoo drives 93k reach with LimeCreative

Lampoo, a second-hand luxury fashion reseller with locations in Milan and London, engaged LimeCreative to create an advertising campaign. Their challenge was to promote both the selling and purchasing of preloved fashion by changing consumer attitudes about luxury ownership and its environmental impact.

LimeCreative developed a campaign concept that used eye-catching visuals of designer handbags and shoes artistically supported by fruits and vegetables, accompanied by the headline "It’s time to change your fashion habits." This solution was executed across a print campaign in London and Milan, social media, and a gifting stunt. The campaign achieved a reach of 93k and 173 impressions, successfully driving customer engagement through QR codes. LimeCreative's innovative approach effectively highlighted the sustainable and chic nature of shopping with Lampoo.

Lampoo