Case Study: Gill Jennings & Every LLP modernises its legal brand with LimeCreative

Gill Jennings & Every LLP brings its brand into the 21st century with LimeCreative

The customer, Gill Jennings & Every LLP, is a leading intellectual property law firm. Their challenge was that their brand did not reflect their forward-thinking, industry-leading position or appeal to a younger, start-up audience. They initially needed a tool for creating complex proposals and engaged vendor LimeCreative to update their branding.

LimeCreative updated the branding by modernizing the logo and colors, then integrated the new visual identity across all company materials. This included stationery, presentations, and a completely new website designed to direct traffic effectively. LimeCreative also created a special recruitment section and an animation to explain a key service. The updated brand successfully moved the firm away from a stuffy, old-school image into a more contemporary and people-focused positioning.

Gill Jennings & Every LLP