Case Study: Gaggenau boosts Milan Design Week anticipation and attendance with Lime Creative

Gaggenau generates €813k worth of coverage with LimeCreative

The appliance brand Gaggenau faced the challenge of generating significant pre-event buzz for its 2024 Milan Design Week activation. With a similar venue and audience as a prior event, and with all new product details under a strict embargo, the pressure was on for Lime Creative to cut through the noise and build anticipation.

Lime Creative implemented a multi-faceted PR strategy, beginning with a Virtual Press Live Roundtable to whet media appetite. This approach secured over 70 virtual attendees and 18 pre-event articles. During the main event, they exceeded attendance KPIs and negotiated influencer fees to deliver additional high-value content. The results included €813,000 worth of coverage, over 15 million views, and an attendance three times larger than Gaggenau's previous event, with 56% being key architects and designers.

Gaggenau