Case Study: Gaggenau builds a more emotive luxury brand with LimeCreative’s Respected by Gaggenau initiative

Gaggenau drives 53% more web traffic with LimeCreative

The customer, Gaggenau, a high-end appliance manufacturer, faced the challenge of creating a more intimate and warm relationship with its audience and building recognition for its artisanal ethos beyond product launches. The vendor, LimeCreative, was tasked with developing a communications strategy to connect with discerning consumers and future clients not actively in the purchase cycle.

LimeCreative's solution was the "Respected by Gaggenau" initiative, which championed extraordinary artisans and producers who shared the brand's craftsmanship values. The vendor executed this through expert curation, storytelling films, social media activation, and PR, creating a new emotive dimension for the brand. The measurable impact included over half a million potential clients reached, €1 million worth of press coverage, and a 53% increase in Italian website traffic. LimeCreative successfully embedded this initiative into the brand's global DNA.

Gaggenau