Case Study: Cambridge Judge Business School boosts awareness and leads with LimeCreative's bold digital campaign

Cambridge Judge Business School boosts CTR to 0.63% with LimeCreative

Cambridge Judge Business School needed a brand-led digital marketing campaign to express its pre-eminent global position and drive awareness for its six Masters programmes. The challenge was to create a bold identity that would differentiate the school from its competitors. They engaged the boutique creative agency LimeCreative for this project.

LimeCreative developed a strategy to separate Cambridge Judge from the herd by focusing on the core 'Cambridge experience' and leveraging the university's signature yellow for differentiation. Their solution included evocative visuals and the bold statement "This will change you." The resulting 3-month campaign utilized various digital formats and delivered an excellent CTR of 0.63%, vastly surpassing its benchmark and generating 5.25 million impressions.

Cambridge Judge Business School