Case Study: New Wave Group achieves better customer management and reporting with Lime CRM

A Lime Technologies Case Study

Preview of the New Wave Group Case Study

New Wave Group With Lime CRM, New Wave Group has a common system with the best of both worlds: customer management and reporting

New Wave Group, a major wholesaler of advertising textiles and sportswear, faced a challenge with customer data that was scattered across multiple systems and files. This made it difficult for employees to find information and for management to generate reports. To solve this, they turned to vendor Lime Technologies and implemented their Lime CRM solution to centralize customer management.

The solution from Lime Technologies was implemented over a five-month period, providing a unified system for the entire company. The result was a greatly improved information flow, giving salespeople a powerful tool for processing customers and prospects, while also delivering real-time reporting capabilities for all levels of the business, from sales to management.


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New Wave Group

Ole-Kristian Arnesen

New Wave Norway


Lime Technologies

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