Case Study: BMW Financial Services improves customer focus and retention with Lime CRM by Lime Technologies

BMW Financial Services - Customer Case Study

BMW Financial Services faced the challenge of lacking a unified system to get a complete view of their customer data, which was spread across multiple existing platforms. To solve this, they initially turned to Lime Technologies and their smaller CRM system, Lime Easy, to begin integrating their financial information and create a simple customer picture.

Lime Technologies implemented a comprehensive solution by upgrading BMW to the full Lime CRM platform. This included integrations with Bisnode for master data, a Mail Gateway to automate case management from email, and the Lime BI tool for visual reporting. The result was a significant increase in customer retention from 25% to 40% in the first year, a streamlined and efficient support process, and a fundamental shift to a more customer-focused approach across the company.

BMW Financial Services

Caroline Nygren

Project Manager