Case Study: MG Law achieves 111% more website leads with Lime Advertising Inc.

MG Law: Winning Back Lost Client Enquiries | Lime

Lime Advertising Inc. rebuilt the website and conversion system for MG Law, a personal injury law firm. The firm's challenge was a website that attracted traffic but failed to convert visitors into leads due to slow performance, unclear navigation, and a lack of bilingual support. Furthermore, the firm had no visibility into the intake process after an inquiry was submitted.

The solution from Lime included a faster, rebuilt website with clear service paths and full bilingual English-French support. They also implemented a custom Lead Intake Engine to capture, track, and route all inquiries. As a result, MG Law saw website leads grow 111% on a 57% traffic increase, with leads growing nearly twice as fast as traffic, while gaining clear visibility into lead quality and source.

MG Law