Case Study: LinkedIn boosts B2B engagement and employee advocacy with Limber

LinkedIn boosts B2B engagement with Limber using 90-minute advocacy campaigns

LinkedIn, the professional networking platform with over 875 million users, sought to improve its content reach and engagement. The challenge was to leverage its algorithm effectively to maximize organic performance, a task complicated by the fact that only a small percentage of users actively publish content. To address this, LinkedIn utilized the services of the vendor Limber to enhance its Advocacy Marketing, Content Marketing, and Social Selling strategies.

Limber provided a platform that enabled LinkedIn to delegate, automate, and plan its content strategy with ease. The solution specifically focused on mobilizing employees to engage with content, which is crucial as posts by individuals generate significantly more engagement than those by a brand. By using Limber's campaign tools, LinkedIn could efficiently increase trust, audience reach, and engagement without requiring manual effort from its team members, thereby optimizing the critical first 90-minute window after a post is published.

LinkedIn