Case Study: Asakura Robinson achieves a future-focused brand refresh with LIMB

Asakura Robinson strengthens its national presence with LIMB

Asakura Robinson, a respected planning, urban design, and landscape architecture firm, faced a challenge where its outdated and fragmented brand identity no longer matched the scale of its national work. The inconsistencies diluted its credibility and hindered internal alignment. The firm engaged LIMB for a comprehensive brand repositioning and visual identity system to address this.

LIMB developed a new brand system for Asakura Robinson that provided clarity and cohesion across its disciplines, featuring a natural color palette, layered graphic elements, and clean typography. This was extended into a new flexible website. The solution created internal unity and elevated the firm's national presence, strengthening its recruitment, marketing, and storytelling capabilities with a brand built to scale with impact.

Asakura Robinson