Case Study: Sprinklr achieves faster, higher-quality global localization with Lilt

Sprinklr leverages Lilt to supercharge its global customer experience

Sprinklr, the customer experience management platform serving global brands, faced mounting localization challenges as it expanded across 15 countries with a multilingual workforce and customers. To deliver consistent, high-quality marketing, product and support content in many languages without exploding cost or turnaround times, Sprinklr turned to Lilt’s AI-powered translation services to standardize and scale its localization efforts.

Lilt implemented an automated, unified localization workflow and neural machine translation that learns from Sprinklr’s content, enabling faster translations with improved quality and consistency. The solution reduced vendor-management overhead and process complexity, increased speed-to-market, and freed Sprinklr’s localization team to focus on strategy rather than manual QA—delivering measurable improvements in efficiency, quality, and cost control for Sprinklr.

Sprinklr

Carolina Faustino

Localization Lead