Case Study: Sphera drives global engagement with LILT

Partnering with LILT to develop their localization program, Sphera has increased global brand engagement

Sphera, a software company in environmental health and safety, needed a true partner to help build a scalable, sustainable global localization strategy. Although its product UI was available in 46 languages, most marketing content and the customer experience were still only in English, limiting global engagement. The company turned to LILT to support its multilingual content initiative across key markets.

With LILT’s AI-powered localization platform and collaborative review workflow, Sphera localized its website, eBooks, and paid ads while enabling native-speaking reviewers to provide feedback directly in the system. The results included nearly 250,000 net new page views from translated webpages and more than 30,000 clicks on translated paid ads, with Japanese translated content outperforming English click-through rates by up to 38%.

Sphera

Michele Lavoie

Senior Field Marketing Manager