Case Study: Emerson achieves rapid, high-quality global localization with Lilt

Emerson builds a better global customer experience with Lilt

Emerson, a global manufacturing company that consolidated its brands into the new Emerson.com and expanded eCommerce availability nearly 600%, faced the challenge of localizing a rapidly growing catalog (over half a million items) during an economic downturn and the pandemic. With tight cost and time-to-market pressures and reliance on in-country reviewers for brand fidelity, Emerson selected Lilt to help scale localization efficiently.

Lilt implemented its adaptive neural machine translation platform with human-in-the-loop workflows, real-time translation memory updates, and a community of professional linguists to streamline review and deployment. Lilt enabled Emerson to translate large volumes quickly and at high quality with a lighter reviewer touch, lowering costs and accelerating time-to-market so Emerson can serve global customers with up-to-date localized content.

Emerson

Kelly George

Senior Program Manager