Case Study: Cricut achieves global expansion and improved localization quality with Lilt

Cricut Leverages Lilt to Globalize the Desktop Manufacturing Revolution

Cricut, a consumer‑electronics maker of smart cutting machines, was expanding rapidly into international markets and needed a cost‑effective localization solution to maintain brand consistency across packaging, product experience, and customer support. Their previous translation workflow was manual and fragmented, producing inconsistent quality and slowing time to market, so Cricut evaluated vendors and chose Lilt to address increasing translation volume and quality needs.

Lilt implemented streamlined, automated localization workflows (including Lilt’s connectors and a Zendesk connector for support content), improving translation context and reducing back‑and‑forth reviews. The result was a dramatic increase in translation quality, faster turnaround and higher translation volume across touchpoints, and measurable time savings that have helped Cricut accelerate global growth into new markets.

Cricut

JP Teerlink

Product Manager