Case Study: ASICS achieves 60% faster translation speed and 70% lower localization costs with Lilt

ASICS keeps its global content operations running fast with Lilt

ASICS, the global athletic footwear and apparel company, needed to speed up localization across a complex digital ecosystem to support faster product launches and lower rising translation costs. ASICS Digital selected Lilt and its human-in-the-loop adaptive neural MT and localization platform (including translation memory and termbase) to modernize and standardize its global content operations.

Lilt combined predictive, adaptive neural machine translation with human post-editing and reuse of ASICS’s linguistic assets to deliver measurable gains: 60% faster translation turnaround, a 70% year‑over‑year reduction in localization costs, and over 25% content reuse to date. By using Lilt’s integrated solution, ASICS improved speed‑to‑market, proved localization ROI, and freed the localization team to focus on strategic growth.

ASICS

Alessandra Binazzi

Director of Localization