Case Study: True Botanicals boosts new customer sales and retention with Lilo Social

True Botanicals increases new customer sales 30% with Lilo Social

True Botanicals, a clean beauty brand, needed a growth partner to help diversify its creative, scale new customer acquisition, and improve its owned channel performance. Their challenges included a lack of creative variety limiting paid scalability, underdeveloped retention campaigns, and marketing attribution that wasn't revealing true performance. They partnered with Lilo Social for services including paid media, creative strategy, and retention lifecycle strategy.

Lilo Social overhauled True Botanicals' full-funnel approach by doubling creative output and introducing real-time optimization testing frameworks. They also scaled the retention ecosystem by linking email and SMS campaigns to product launches and loyalty initiatives. As a result, True Botanicals saw a 30% increase in new customer sales and a 2x increase in active creative on Meta, achieving rapid and sustainable growth without sacrificing its brand ethos.

True Botanicals