Case Study: NuFACE boosts Klaviyo revenue and retention with Lilo Social

NuFACE boosts Klaviyo revenue 46% with Lilo Social

NuFACE, America's #1 facial device brand, faced challenges with its customer retention program. Their email and SMS campaigns lacked segmentation, leading to high unsubscribe rates, and their automation flows were fragmented and duplicated. They also lacked structured post-purchase and replenishment flows. They partnered with Lilo Social to overhaul their retention strategy using Klaviyo for email and SMS marketing.

Lilo Social rebuilt NuFACE's retention program from the ground up. They implemented precise segmentation, unified the automation infrastructure, and launched over 15 new lifecycle flows. The results were significant, with Lilo Social driving a 46% increase in monthly Klaviyo-attributed revenue and a 40% reduction in unsubscribes, all while sending 52% more campaigns and maintaining open rates above 63%.

NuFACE