Case Study: Humantra Achieves 500% New Customer Growth with Lilo Social

Humantra boosts new customer growth 500% with Lilo Social

Humantra, a science-backed hydration brand, faced the challenge of scaling its direct-to-consumer model during a rapid global expansion into markets like the UK. Their growth was hindered by a lack of tailored paid media strategies, non-existent retention systems, and no lifecycle support for their growing subscriber base. To address this, they partnered with Lilo Social for services including paid media, creative strategy, and email and SMS marketing.

Lilo Social implemented a fully integrated full-funnel growth strategy for Humantra. This involved streamlining creative testing and scaling high-performing ads on Meta and Google, while simultaneously building an email and SMS program from the ground up. The results were significant, including a 500% increase in new customer growth and a 30% year-over-year increase in email revenue. Lilo Social's solution turned expansion into domination for the brand.

Humantra