Case Study: Half Magic Beauty achieves 390% YoY revenue growth with Lilo Social

Half Magic Beauty boosts revenue 390% with Lilo Social

Half Magic Beauty, a bold makeup brand with a strong Gen Z following, needed a scalable performance marketing structure to support its rapid growth. Their challenges included unaligned TikTok and Meta strategies, inconsistent creative testing, and disconnected email and SMS marketing. They partnered with Lilo Social for services including paid media, creative strategy, and retention lifecycle strategy.

Lilo Social architected a performance system with a high-volume creative testing framework, granular audience targeting, and platform-specific optimization for TikTok and Meta. This solution stabilized CPA and made performance marketing a reliable growth engine. The measurable outcomes included a 390% increase in revenue year over year, a 166% increase in ad spend, a 165% increase in Meta ROAS, and a 110% increase in TikTok ROAS.

Half Magic Beauty