Case Study: Cheribundi Boosts Revenue, ROAS, and Retention with Lilo Social

Cheribundi increases total revenue 60% year over year with Lilo Social

Cheribundi, a brand specializing in tart cherry-based recovery products, faced challenges in refining its brand messaging to appeal beyond elite athletes, achieving consistent customer acquisition costs (CAC) at scale, and integrating underperforming owned channels with its performance efforts. They partnered with Lilo Social for services including paid media, creative strategy, and retention marketing to address these growth opportunities.

Lilo Social repositioned Cheribundi's messaging to connect with everyday consumers, focusing on product benefits and social proof. They also launched a comprehensive lifecycle automation program via Klaviyo to target new buyers and lapsed customers. This solution successfully reduced CAC while increasing subscriber growth and retention rates, leading to a 60% increase in total revenue year over year, a 43% increase in new customer ROAS, and a 50% increase in new customer sales for Cheribundi.

Cheribundi