Case Study: BAUER expands DTC sales and grows new audiences with Lilo Social

Bauer expands DTC sales and lifts AOV with Lilo Social

Bauer, an iconic hockey equipment brand, faced the challenge of building a new eCommerce and direct-to-consumer sales engine from scratch. They needed to support product diversification into apparel and off-ice gear, but had limited DTC-specific creative and underdeveloped audience segments outside of their core hockey player base. To address this, they partnered with Lilo Social for services including paid media strategy, creative production, and funnel optimization.

Lilo Social developed a DTC media strategy with category-specific audiences and tailored messaging. Their team produced high-performance creative assets that bridged Bauer's heritage with innovation. By reworking each stage of the sales funnel, Lilo Social helped Bauer confidently expand into new territory, increase average order value, and attract new customer segments beyond their legacy base.

Bauer