Case Study: Animal nearly doubles monthly subscriptions with Lilo Social

Animal increases monthly new subscriptions by 75% with Lilo Social

Animal, a major sports nutrition brand, needed a partner to help grow its direct-to-consumer subscription business. The company lacked automated replenishment infrastructure and behavioral marketing flows, leaving significant revenue opportunities on the table from lapsed subscribers and high-intent shoppers. They turned to Lilo Social for email and SMS marketing, lifecycle automation, and a subscription retention strategy.

Lilo Social built a comprehensive subscription lifecycle infrastructure for Animal, including new replenishment, post-purchase, abandoned cart, and winback flows. This solution actively worked to acquire and retain subscribers rather than just maintain the program. As a result, monthly new subscriptions increased by 75% and net monthly subscription growth improved by 139%, making owned channels a major driver of recurring revenue.

Animal