Case Study: United Musculoskeletal Partners boosts bookings and cuts cost per booking with Liine

United Musculoskeletal Partners grows monthly bookings by 82% with Liine

United Musculoskeletal Partners (UMP), a physician-owned shared services organization, faced the challenge of not knowing which Google Ads calls converted to actual booked appointments. Without this data, their marketing team could not accurately track performance or optimize their cost per booking, relying instead on inferior proxy metrics. They turned to the vendor Liine and its AI-powered platform to solve this problem.

Liine implemented its solution, which used proprietary AI to automatically determine which pay-per-click leads resulted in appointments and then sent that data back to Google Ads. This allowed UMP to optimize for true conversions. As a result, UMP grew its monthly bookings from Google Ads by 82% and cut its cost per booking by 52% across its three largest orthopedic brands. Liine provided the precise data needed to prove marketing performance and drive efficient growth.

United Musculoskeletal Partners (ump)