Case Study: United Dental Partners boosts Google Ads bookings with Liine

United Dental Partners grows Google Ads bookings 74% with Liine

United Dental Partners, a 22-location dental group, faced significant challenges with its fragmented marketing technology stack. Their data was siloed between Invoca for call tracking and NexHealth for online bookings, creating blind spots and making it impossible to accurately attribute new patient appointments to specific marketing campaigns. This lack of visibility hindered their ability to optimize ad spend and report on performance.

By switching to the Liine platform, United Dental Partners integrated all patient touchpoints into a single dashboard for holistic marketing insights. Liine provided the ability to measure campaign success based on actual booked appointments and automatically optimize Google Ads. As a result, United Dental Partners grew Google Ads-driven bookings by 74% and reduced their cost per booking by 45%, from $130 to $71, within four months of implementing Liine.

United Dental Partners