Case Study: Herzig Eye Institute increases elective consultations by 124% with Liine

Herzig Eye Institute grows elective consultations by 124% with Liine

Herzig Eye Institute, a leading Canadian ophthalmology practice, faced a marked decline in demand for its elective vision correction procedures. Increased patient hesitation, cost sensitivity, and market competition made it harder to convert interest into booked consultations. They partnered with the vendor Liine and its AI-powered call tracking and marketing analytics platform to gain better insights and improve ad targeting.

By implementing Liine, Herzig's marketing partner was able to optimize Google Ads for actual booked appointments instead of just calls or clicks. The solution from Liine resulted in a 124% increase in elective patient bookings and a 55% reduction in cost per booking. Furthermore, the improved lead quality transformed call center efficiency, allowing staff to focus on high-intent patients.

Herzig Eye Institute