Case Study: The Daily Edited achieves stronger customer relationships and streamlined personalization with Lightspeed

The Daily Edited maintains their customer database in Lightspeed

The Daily Edited, founded less than four years ago in Sydney by former lawyers Alice and Tanya, has rapidly grown into a global leader in accessories and monogramming with stores from Singapore to New York. Their business is personalization-heavy and seasonal—driven by gifting periods—so a key challenge is capturing detailed customer information and customization instructions to ensure consistent service and repeat purchases.

Using Lightspeed, The Daily Edited captures and maintains a detailed customer database while logging every personalization work order directly to customer profiles. This streamlines production, makes repeat orders simple, enables targeted email outreach about new collections, and strengthens in-store relationships—preserving the crucial brick-and-mortar experience that drives long-term loyalty.

The Daily Edited

Alice

The Daily Edited