Case Study: Talent Cycles achieves streamlined operations and growth with Lightspeed

Talent Cycles works smarter with Lightspeed

Talent Cycles is a Harlem bike shop founded by Edwin Morel, a former Dominican Republic junior national champion who turned his passion for cycling into a one-man business that serves both serious riders and casual customers. Juggling sales, repairs, restocking and customer outreach largely on his own, Edwin needed an all‑in‑one system to manage serialized inventory, track bespoke work orders and keep customer data organized so he could spend more time connecting with shoppers.

By adopting Lightspeed Retail, Edwin consolidated inventory, sales, work orders, customer notes and email communications into a single POS tailored for bike shops. The system made it easy to enter serialized parts, track repairs and target customers with relevant follow-ups, freeing him to focus on service and growth — and now he’s planning additional locations with Lightspeed on board.

Talent Cycles

Edwin Morel

Owner