Case Study: Paisley Road achieves scalable, modern jewelry retail and streamlined operations with Lightspeed Retail

Paisley Road - Customer Case Study

Paisley Road, a Manchester, NH–based jewelry retailer founded by Randy Dirth, set out to bridge the gap between costume and fine jewelry in mall-based retail. Facing the challenge of building a scalable, contemporary brand from a small, tertiary market, the team focused on brand and merchandise development, store fitment and fixtures, and an outsized investment in product development to create a lineup of exclusive, unique items and prepare for broader expansion.

To run the business they adopted Lightspeed Retail’s web-based OS, valuing its elegant design and responsive support, and launched wholesale units to extend distribution and brand awareness beyond New Hampshire. The result is a growing, differentiated product assortment, smoother retail operations with strong confidence in their POS platform, and a clear pathway toward wider market penetration and increased revenue.

Paisley Road

Randy Dirth

Owner