Case Study: Evelyne boutique boosts foot traffic and streamlines inventory with Lightspeed

Evelyne - Customer Case Study

Evelyne is a Montreal apparel boutique founded by Evelyne Shannon Drouin that showcases her personal selection and local designers. The store faced two main challenges: efficiently managing inventory so staff could answer customer questions quickly, and maintaining foot traffic during harsh Canadian winters while translating the in‑store experience into online sales.

By implementing Lightspeed’s integrated POS, inventory and eCommerce solution, Evelyne centralized customers and stock in a single database, used product tags and categories to speed item lookup, and launched evelyneboutique.com linked to the retail system. The result was streamlined operations, faster service, consistent omnichannel customer experiences—and an unexpected boost in foot traffic that supported continued growth.

Evelyne

Evelyne Shannon Drouin

Evelyne