Case Study: Etiket achieves personalized service and omnichannel retail with Lightspeed

Etiket improves customer interactions with Lightspeed’s help

Etiket is a Montréal-based luxury cosmetics boutique founded by Simon Tooley, built around a daily ritual of beauty and personalized care. After launching the store, Simon faced the challenge of making the business profitable while delivering high-quality, personalized service, keeping detailed customer information, and managing a single inventory across both in-store and online channels.

Simon implemented Lightspeed’s omnichannel platform—centralizing inventory, customer profiles and tags, and back-office operations—so the technology runs invisibly in the background. The result is a consistent online and in-store experience, faster personalized service by any team member, accurate real-time stock, and a smoother operation that drives repeat business and improved profitability.

Etiket

Simon Tooley

Owner