Case Study: Amali Gifts achieves omnichannel growth and 24/7 sales with Lightspeed

eCommerce drives Amali’s growth around the clock

Amali Gifts (founded by Emma Male in 2005 in South Australia) is a local apparel and gift shop selling clothing, shoes and home accessories. Emma wanted to move the business omnichannel but lacked a digital presence because other web interfaces were too complicated; she also needed accurate, centralized inventory management and wanted to eliminate time-consuming year-end stock takes.

Emma implemented Lightspeed Retail and eCommerce to fully synchronize in-store and online sales. The integrated, easy-to-use platform provided 24/7 online sales, centralized inventory with automatic reorder points and quick monthly reports. The result: strong growth in online traffic and sales, faster promotional responses to underperforming items, and major time savings (replacing a 100+ hour stock take with a simple report), freeing Emma to focus on marketing and community growth.

Amali Gifts

Emma Male

Owner