Case Study: Donna’s Pet Depot achieves more in-store customers with Lightspeed

Donna’s Pet Depot is bringing more customers in-store with Lightspeed

Donna’s Pet Depot, a pet store in Northvale, New Jersey, was struggling to stand out against ecommerce and help customers find its wide, niche inventory online. Founder Donna Nusspickel needed a better way to organize and promote products across stores, and used Lightspeed Retail and Lightspeed eCommerce to improve stock visibility and online discoverability.

With Lightspeed and the Pointy integration, Donna’s Pet Depot can track inventory more accurately and automatically post products online so shoppers can find them through Google. This has helped the business connect with more local customers and make it easier for people to find hard-to-locate items, improving in-store traffic and online visibility.

Donna’s Pet Depot

Donna Nusspickel

Founder