Case Study: Cheeky Monkey Toys achieves a beloved, family-friendly toy destination with Lightspeed

Cheeky Monkey Toys - Customer Case Study

Cheeky Monkey Toys is a family-run toy store in Menlo Park, CA, founded by Dexter Chow after he left the tech world. The business faces common independent-retailer challenges: finding and retaining quality employees and competing on price with larger chains and online merchants amid a shrinking retail landscape.

Cheeky Monkey answered by leaning into a clear mission—children learn through play—curating educational, high-quality toys, creating generous in-store play spaces, and investing in a committed staff and community experience. The result is a loyal customer base and a popular neighborhood destination that customers choose for value and experience, with parents regularly bringing their children back to play and explore.

Cheeky Monkey Toys

Dexter Chow

Owner