Case Study: Aston Lark achieves a seamless insurance onboarding journey with Lighthouse London

Aston Lark streamlines insurance onboarding into 4 steps with Lighthouse London

Lighthouse London was engaged by Aston Lark, one of the UK's largest independent insurance brokers, to address a challenge faced by its boat insurance brand, Haven Knox-Johnston. The existing process for obtaining a quote was manual, relying on phone calls and form filling, which created a hindrance to modern business conversion rates and provided a poor user experience.

The solution implemented by Lighthouse London was a streamlined, self-service insurance UX flow designed specifically for mobile users. This new online quote and buy process condensed the journey into just four seamless steps. The result for Haven Knox-Johnston was the ability to handle significantly larger volumes of customers, with users now able to convert with far less time and effort. Furthermore, Lighthouse London created an extensible design system, priming the solution to be easily adapted for Aston Lark's other brands in the future.

Aston Lark