Case Study: Hansen Family Dental achieves greater efficiency and increased patient engagement with Lighthouse 360

Hansen Family Dental, Doing More Thanks to Lighthouse 360

Hansen Family Dental in Pasco, Washington, led by Office Manager Beth Nicole Damon, struggled with fragmented patient communication and underused email marketing until they evaluated Lighthouse 360’s patient communication software. Damon had tried multiple solutions but needed better recall, reactivation and flexible terms—Lighthouse 360’s month-to-month subscription and demo made it easy to switch.

Lighthouse 360 implemented automated recall and reactivation letters, user-friendly email templates, Online Bill Pay and two-way texting, plus responsive customer support. The practice—one dentist and two front‑desk staff seeing about 40 patients a day—cut hours spent on phone calls, improved appointment confirmations and COVID pre-screening, launched targeted campaigns and enabled online payments during the pandemic, freeing staff to focus more on patient care.

Hansen Family Dental

Beth Nicole Damon

Office Manager