Case Study: 67 Pall Mall launches a wine-focused streaming platform with Lightflows

67 Pall Mall launches 67pallmall.tv in April 2021 with Lightflows

67 Pall Mall, a destination for wine lovers, required a digital platform to offer a variety of streaming media formats for its members, akin to a "vinous Netflix." The challenge was to present this content elegantly and integrate it with their Airtable data source. The vendor, Lightflows, utilized React with Styled Components for front-end development to build the solution.

Lightflows implemented a solution featuring a homepage with a large media player and intuitive navigation, closely resembling popular streaming services. The platform successfully launched in April 2021 and was well-received by its consumer base, contributing to the overall success of the 67pallmall.tv channel.

67 Pall Mall